Archive for April, 2010

Stats Midterm

Dear Friends, My midterm exam is upon me.  If you were in my class, it would not be difficult to imagine why I will instead use the time I usually allot to writing my weekly article to studying.  I require about three hours or so to write the articles I post here, so that extra [ READ MORE ]

If You Know Statistics, the Truth Will Follow.

Introduction Marketers, journalists, and a great many people in general throw statistics around like eggs on Halloween.  Those commercials on how coal is “the future” and how it is clean come to mind.  In fact, the conservatively dressed woman hired to convince the public – sound bite after witless sound bite – by stating that [ READ MORE ]

A Week Off

Dear Readers and Subscribers, This quarter, I am enrolled in a graduate level statistics class that has thoroughly consumed my time.  So, with 100% “confidence” (pun very much intended for all you stats fans) I can say that I am taking the week off.  There’s a GPA to maintain, you know? In any case, next [ READ MORE ]

Why Joe Namath is in the Pro Football Hall of Fame

Today, we take for granted that the NFL is – in the sports brand life cycle – in its maturity.  The period beginning in 1958 after the “the Greatest Game Ever Played” that spiked in the mid-to-late 1960s and smoothly blended into the 1980s and 90s marked the league’s developmental stage (otherwise known in sports [ READ MORE ]

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