Quick Message: Tuesday’s Article
Dear Readers,
I attended the 2011 Chicago Auto Show to gather information pertinent to our ongoing topic: issues in sports business. Naturally, of particular importance were questions regarding motorsports and their effects on the automotive industry. Throughout several conversations, I also enjoyed the opportunity to casually ask a few questions regarding social media’s growing prevalence in automakers’ marketing plans and the latest technological trends in the automotive industry, including hybrid technology and so forth. These days, my research is turning me into more of a car enthusiast than anything else.
Over the last two weeks, I have also been deeper than ever in master’s thesis-related research. Due to the hours of interviews I must review at this stage, my next article will not cover all of the topics I originally intended in one broad stroke of the brush. Instead, I will dedicate the next article solely to my experience with Shelby American at the 2011 Chicago Auto Show, for their team impressed from start to finish. I will conclude my series on the 2011 CAS the week after with a final overview of this year’s show and a note of gratitude to all who so kindly and candidly answered my questions.
So, that said, see you Tuesday and enjoy your Presidents’ Day weekend!
Best regards,
Cam Suarez-Bitar.
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