Archive for the ‘ "A Life in Sports Marketing" Series ’ Category

Covering the 2011 Chicago Auto Show

  Dear Readers, It is an honor to announce that Communications on Sports Business will be present at Media Day (9 February) for the 2011 Chicago Auto Show.  Wednesday, I will write an article on the show and publish it either that same night or Thursday.  For any of you who are wondering how relevant [ READ MORE ]

The Realities of Thorough Research

  Dear Readers, It’s been a tough 2011 so far.  On my desk I have several issues of Sports Business Journal hiding any evidence that my desk is actually made of wood.  My office floor is also a bit obscured here and there by neat piles of books stacked by subject.  Over the next six [ READ MORE ]

Accounting in Sports Entrepreneurship and Event Production: How Similar, Dissimilar, and Interchangeable are Sponsorship Revenue/Value and Stockholder Equity?

  Introduction This week, General Motors took the last steps to finalize the sale of about $500 million of stock to SAIC Motor Corp. of China.  In addition to the deal with China’s largest car manufacturer, GM will sell an estimated total of $1 billion in shares to foreign investors, according to an article published [ READ MORE ]

ACC, ESPN, and Raycom Deal is Evidence of the Importance of Relationship Building in Business

In the 4-10 October 2010 issue of Sports Business Journal, an article by Michael Smith and John Ourand titled, “History with ACC secures future for Raycom,” covered how the long-term relationship between the ACC and Raycom saved the latter from possibly losing its biggest media contract and main revenue stream.  Their article is the basis of [ READ MORE ]

Stats Midterm

Dear Friends, My midterm exam is upon me.  If you were in my class, it would not be difficult to imagine why I will instead use the time I usually allot to writing my weekly article to studying.  I require about three hours or so to write the articles I post here, so that extra [ READ MORE ]

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