Archive for the ‘ Non-Traditional Revenue Generators ’ Category
WORK IN [ READ MORE ]
Introduction This week, General Motors took the last steps to finalize the sale of about $500 million of stock to SAIC Motor Corp. of China. In addition to the deal with China’s largest car manufacturer, GM will sell an estimated total of $1 billion in shares to foreign investors, according to an article published [ READ MORE ]
Marketing has grown and evolved over the past 50 years at an exponential rate. Increased investments in sponsorships – primarily in sports – led to a paradigm shift in how marketing departments approach issues regarding brand loyalty, differentiation, and brand awareness (among others). As companies like Coca Cola and Pepsi trade blows in their exhausting [ READ MORE ]
Last night, I began typing this article and after an hour or so scrapped the entire project. Originally, I was going to argue that sports and technology truly came together in the closing decades of the 20th century, but that would have been false. The 1932 Olympic Games held at Lake Placid were broadcast over [ READ MORE ]
Much like the postal system a few centuries ago, social media changed the way people communicate in the 21st century. Approximately 800 years ago, the Mongols created the first real postal service; in fact, it was the example the Pony Express followed when it first bridged the hundreds of miles that separated the Eastern United [ READ MORE ]
Enter your email address for a FREE subscription to my blog and receive notifications of new posts by email. (Don't worry, this is not a marketing email list.)
Join 9 other followers
A Component of the CSB Network (CSBN)
Get every new post delivered to your Inbox.